OK, forget everything you know about affiliate marketing. The simple truth is that the old rules no longer apply. And if you don’t change your tactics, you cannot survive.
The promise
You’ve been told it’s easy to get started as an affiliate. And it is – sort of. It’s far easier that developing, selling and supporting your own product. But starting your own business is really hard, so it’s all relative.
The cold hard truth
To top it off you’ve been given false information. The first thing you’re taught is to pick some great products. Next do some keyword research. Then to use these keywords to buy ads promoting the product. And finally get a fat check for all the sales. But it doesn’t work.
Forget keywords
Keyword advertising used to work. But the competition has shot the price of keywords through the roof. It’s time for a paradigm shift.
A better way
There is a solution to this problem. Here’s how to win at this game.
- Do CPA marketing instead of product promotion
- Do demographics research
- Do image ad marketing
Start using CPA marketing
CPA means Cost Per Action. It’s far superior to product promotion. Because it doesn’t involve payment. You get paid when they take an “action”. Such as filling in a form. And it’s much easier to get them to do that.
Instead of researching keywords, research demographics
You’re not even going to use keywords (explained below.) But demographics are highly important. Once you’ve picked the CPA offer to promote. Then hop over to Quantcast.com. And discover the exact demographics of your ideal prospect.
Market on display networks
So far, you’ve got your CPA offer and your target demographics. You can advertise directly to them on display networks. And use images as your ads. And there was no keyword research required. The biggest advantage is price. Display networks charge a fraction for image ad clicks vs. keyword ads.
In closing
This is a great way to make money fast. Because it’s free to get started in CPA. Image ads are cheap. You can use demographics to target your ideal prospect. And you get paid for having them take a simple action.
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